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Unlock the ability to win more multi-million dollar contracts
Be empowered to crack your ambitious goals with a proprietary technology solution. No other platform empowers your business to uniquely communicate to entire decision-making chains of long, complex deal cycles and prove the effectiveness in driving an outcome, in a measurable way.
Introducing KDM Advantage®
Access the fully-managed business development enhancement technology solution that is empowering exciting business-to-business companies like yours, to crack their ambitious goals. Win the business you deserve to.
Attributable growth acceleration in tender, competitive bid, RFP and other complex deal processes
Drive deal outcomes and understand the impact through measurable proprietary reporting and insights
Reach, educate and align entire key decision chains at scale (including the people you can never get to), without needing any contact data
No change management required
Access attributable acceleration towards your transformed growth
Get outcomes you never thought possible
Supercharge the effectiveness of your business development without adding headcount.
Increase your win rate in long, complex deals, tenders and bids.
Win business with past, present and new clients.
How KDM Advantage® works
Fully managed solution
Yappy Group’s KDM Advantage® solution is fully managed and requires zero change management on your end. With Yappy Group doing all the heavy lifting for you, deploying KDM Advantage® on your most sought-after deals is effortless, smooth and as non-time consuming as possible.
Decision chain analysis
Identify and analyse complex key decision chains of your target companies. Incredible insight at a role level. Gain attention from traditionally unknown or unreachable key decision makers outside of your own relationships and networks.
Identify & reach traditionally unreachable key decision chains
Granular insight at a job role level
Bespoke targeted pieces of communication
Yappy craft targeted pieces of communication to amplify your strengths, mitigate your weaknesses and competitively differentiate you in a way that engineers resonance with the right roles at the right companies.
Complex value propositions, powerfully distilled
In-house creative team, world class production quality
Data-backed to engineer resonance with the right people
Decision chain exposure & education
Educate & align the right roles at the right companies across the full decision chain. Yappy strategically captures, crafts and communicates differentiating messages to all of the right people across the decision chain, in a way that engineers resonance and drives outcomes.
Uniquely scaffolded messaging to the right people at the right time
Impact decision makers powerfully, both leading up to and during a decision making process
Matter to the people who matter to your deal's success
Measurable ROI through powerful reporting, analysis & insights
Yappy’s proprietary scoring and analytics tools equip you with insights on the right roles at the right companies. Know which messages resonate with different parts of complex decision chains, and when they are engaged throughout the decision process. Yappy® drives your business outcomes.
Proprietary scoring and tools not available on any other platform
Measurable reporting on deal outcomes. Impact demonstrated through data
Data-backed attention measurement
Data to showcase
real-world impact
KDM Advantage's proprietary data can be uniquely scaffolded with external client and contract data, providing a rich deal cycle story full of proprietary insights empowering companies to supercharge their sales and win more business.
What our clients say
The new way to Win more business®
How Yappy is different from traditional account based marketing.
Independent
No longer have to rely on input or effort from key decision makers to take in your message and pertinent information to a deal's success.
Targeted to the deal context (not broad)
Powerfully communicate your company's value and differentiation to only the right people at the right companies at the critical times, leading up to and during a deal's decision-making process to powerfully impact the deal's success.
Ability to realign deal detractors
Using technology, KDM Advantage® can identify & realign blockers that Yappy's data shows are not aligned to choosing your company. Recalibrate communication to educate with more precisely-aligned messaging and report back in real time.
Unrivalled level of sales cycle insight
Be empowered with critical information, proprietary data & metrics, insights & reporting specific to the deal cycle with granular level data at company and role level. Understand which key decision groups are paying attention.
Globally unique
KDM Advantage® is the only solution, globally that can quantifiably report how it helped drive an outcome in long, complex deal cycles.
Billions of dollars in wins for clients and counting....
Case Study
Entering a new market
Deal landed in new market with no presence, priced higher than local competitors.
Case Study
Unknown in market
Major infrastructure contract won despite having no market presence or foot in the door.
Case Study
Won business in a new vertical
Solve the challenges standing in the way of your company's strategic growth.
FAQs
Still curious about something not answered here?
Fill out the form below to have Yappy reach out and happily answer any of your questions.
How does KDM Advantage® work with our Business Development/ Sales teams?
The KDM Advantage® technology is a business development enhancement tool. While your sales resources still need to continue to do business development activities and ultimately submit contracts/proposals/POs or quotes, KDM Advantage® has been proven to significantly enhance the success of those efforts.
When there is an imminent deal/ business opportunity your company is pursuing, the KDM Advantage® solution is most effective when your sales team keep us in the loop with that information, allowing us to dial up the intensity and precision of our solution, doubling down on the specific opportunity during the deal making process.
KDM Advantage's role is to fill all of the gaps with the people you're unable to get to in a deal making process and ensure the right people in different divisions of a company are educated and aligned as to why they should pick you.
We run a regular cadence of educating and aligning the entire decision chains of the exact target customers and provide highly valuable insights as per the explainer video.
What is the time commitment required of us?
Yappy Group's KDM Advantage® solution has been purposely built to ensure zero change management required for implementation on your end and involves as little time commitment as possible.
Yappy Group run a 2 hour kick off session, after analysing your competitive sets' positioning, to ensure we have a productive session to get on the same page and differentiate you. We then distill questions for the film shoot which runs over 1-2 days and requires up to 1 hour of each interviewees time.
Once we are live, your personal Customer Success Manager will set up sessions at a regular cadence that works with the relevant team members. Some clients meet weekly while others meet bi weekly or monthly. We also run a Quarterly Business Review with your senior leadership team to review how we went last quarter and strategise for what is coming up next quarter. This is important for alignment and to ensure we are proactive with the right strategic opportunities.
How do we narrow down who we should be targeting?
As long as you know your company's strategic plan and goals, Yappy Group's Growth Managers empower you with key context from our data, technology and experience as to where focusing our solution will bring you the most competitive advantage and success for your business.
We have simplified our solution into three buckets of target companies;
Bucket 1 (Future clients) - The companies you have been trying to win with that can transform your business that you haven't been able to win with..
Bucket 2 (Existing clients) - Clients you are winning with and not only need to ensure you retain, but there is big opportunity to grow your share of wallet with these companies - particularly as deals are often siloed.
Bucket 3 (Past clients) - Clients you used to work with but you've evolved as a business, as have your offerings, and you need to re educate and align them so they understand you're the right choice again OR the key contacts have moved on.
How does Yappy® identify and reach the right people?
All Yappy® needs are the names of the companies you're aiming to win with. Our technology analyses the decision chains of these companies and identifies the right roles up and down the decision chain including positions you can never get to otherwise. This data is anonymised to adhere to privacy, hashed back to our platform and reported back to you at a company, key decision maker group and role level.
What about privacy?
All privacy practices adopted by KDM Advantage® meet international statutory privacy standards. Yappy's unique solution doesn't require us to capture or store personal information on people within target companies and we don't need any of their contact details to reach them. All we really need is the company names that you're ultimately aiming to win with.
Other than data of people who have physically and publicly engaged with an interaction such as a like or comment on piece of content, no data is collected on individuals during the Program period.
Further to this, KDM Advantage® also meets all of the standards and terms and conditions of each platform used to deliver targeted pieces that have also been agreed to by all of the people we are getting targeted pieces in front of while they are online.